What’s it Worth? How to Price Your Vintage Finds on Etsy

estate sale

Running a vintage shop can be really fun. I love going to estate sales never knowing what I might find. While some women love a day at the mall, my idea of fun is poking through mountains of stuff accumulated over decades that for one reason or another is being discarded. The more piles and stashes, the more nooks and crannies, the better the shopping experience. I’m perfectly content to sift through all manner of junk in search of treasures, and I often sink into a kind of trance, in danger of forgetting that I’m supposed to be working. Estate sales are where I find most of my inventory for my Etsy shop, Premium Transitions. With that in mind, I try to reign myself in and limit my purchases to things with potential resale appeal.

The danger for me, as someone trying to build a vintage resale business, is getting so caught up in the fun part–estate sale finds–that I neglect the real work involved in actually making sales. A few great finds during a morning estate sale run and I’m riding high–then reality sets in after I arrive home and survey the work ahead. Everything has to be cleaned, researched, priced, photographed, and listed. I’ve become more efficient since I opened my shop over a year ago but these steps still take up significant time. Researching and pricing, in particular, can bog me down for hours. Google search is a little like going down Lewis Carroll’s proverbial rabbit hole which, according to Urban Dictionary, means to “enter a period of chaos or confusion”–a very apt metaphor.

Anyway, don’t mean to discourage anyone! I have, actually, become better at the researching and pricing game over time so thought it would be a good topic for a post. Of course, I’m still learning. But here are a few tips I’m able to share so far:

  1. Bookmark. Harkening back to the rabbit hole analogy, it’s very easy to click your way through a research session without tracking where you’ve been. The excitement of finding a piece of information that actually relates to your item can make you forget about saving the source. I’ve found it very useful to create folders on Chrome, such as “Vintage Purses,” where I bookmark useful sites. Having these valuable resources at your fingertips can save a lot of time and frustration down the road.

    Finding great stuff is the fun part–then comes figuring out what you’ve got.
  2. Review Similar Listings. One of the first steps in my research is looking at similar items on Etsy and other online marketplaces, like eBay. On Etsy, it’s not unusual to find the exact same item listed in other shops but at a range of prices. Finding “sold” listings is somewhat helpful as it tells you that the item is desirable but Etsy does not list the sold price.  When looking at what’s available, I try to get a sense of the price range and price mine somewhere in the middle. Others might be trying to sell the same item for much more but price doesn’t equal value. I try to get a feel for the range of prices and land somewhere in the middle. Remember, shoppers see the same range in their search results and know they can get the same item for less at another shop.
  3. Pay Attention to What Sells. Continuing to use purses as an example, I  eventually settled into a few price points based on what was selling. Most of my purses sell for somewhere between $18-$55 depending on the condition, label, materials, and style. Beaded bags made in Japan or Hong Kong often sell on the high end while basic satin or faux-leather clutches with no labels are on the lower en
    This beautiful vintage 1950s-era clutch is now listed in my shop. I love the tiny pearl flowers and sequins.

    d of the range. Certain bags, such as mesh pouches from the 1920s or 30s, can fetch a lot more if they’re attractive to collectors. Once you decide on a general price range, put it out there and monitor its views in your shop stats. You can always make changes as you go. Correct pricing often comes through trial and error. No matter how much you might think or hope something is worth, the market dictates its value to buyers.

  4. Don’t Lowball. While you shouldn’t overprice your items, neither should you undercut the market if you’re trying to build a quality brand. Low prices might help attract bargain hunters but they can also make your shop look cheap. Besides, your prices should also reflect the time and effort you spend as a curator of vintage goods. Think of it this way: Scouring estate or yard sales is not everyone’s cup of tea no matter what bargains may be waiting for them. By shopping on Etsy, they have access to a curated selection of vintage goods that they can browse at their leisure on their computer and have delivered to their doorstep. That’s worth something!

    A cool silvery mesh purse from the 1940s.
  5. Specialize. When I first started my shop I tested things out to see what would sell, and I’m still doing that to some extent. However, specializing in a few types of items makes sense in terms of efficiency. In my case, I started with vintage Pyrex and Corning Ware, which are still dependable sellers, then expanded to other areas such as vintage purses. Once I started to accumulate a number of midcentury bags I began to recognize names on designer tags and to differentiate between genuine vintage and modern lookalikes. I spent some time reading vintage fashion and purse blogs, like Bag Lady University and Collectors Weekly, among others. Now, I am not only much more likely to pick up a genuine vintage bag at a sale but also better able to describe and price it in my listing.

    Besides purses, I’ve also begun to specialize in vintage jewelry.

That’s it for now. Stay tuned for more tips on running a vintage shop and check out my last post on Lessons Learned from my First Year on Etsy. I welcome your comments!

A Few Lessons from My First Year Running an Etsy Shop

It’s been a little over a year since I opened Premium Transitions, my vintage shop on Etsy, and I remember my first sale very clearly. I had just listed a set of vintage Corning Ware”Grab-it” bowls from the 1970s and was thrilled when they sold the next day. It was my first inkling of how desirable these bowls are among collectors of vintage Pyrex and Corning Ware. As it turns out, it’s actually pretty rare to find undamaged grab-its at a thrift shop, especially with the  fitted glass lids.  I bought that first set on a whim but have since learned to be constantly on the lookout because they typically sell within days of being listed, with or without lids. It was my first vintage find and I was hooked!

vintage corning ware
Corning Ware Grab-It Bowls: My First Sale turned out to be a best seller.

At first, I thought vintage Pyrex and Corning Ware would be the main focus of my shop but I’ve since branched out into midcentury home decor and fashion accessories as well. Over the past year, I’ve learned a lot about how to list and promote items in my shop and how to pack and ship delicate items domestically and internationally. I’ve also learned more about which vintage items are most sought after by Etsy buyers. Some of the things I bought in my first month are still sitting on the shelf while others, like the grab-it bowls, have become best sellers (when I can find them).

My learning curve is by no means over. However, the one-year mark seemed like a good time to pause and take stock of how far I’ve come. Starting from nothing, I now have a sizable shop with hundreds of listings and about 250 completed sales. The following tips and “lessons learned” are gleaned from my own trials and errors since over the past year. I hope they’re helpful to anyone whose thinking of starting a shop either on Etsy or another online marketplace.

  1. Develop a system. Before starting a shop, I didn’t give much thought to the hours I would invest in simply posting items for sale. However, listing can be a fairly time-intensive process, especially with a vintage shop. While it sometimes happens that I can directly copy or renew a sold listing when I list an identical product (such as the grab-it bowls), that’s rare because almost every vintage item is unique. However, once you establish a shop identity and a focus for the types of products you will offer, you can often copy a similar listing (such as a Pyrex casserole dish in a different pattern or size) and use most of the same tags and descriptors. You will still have to replace photos and customize, but it’s easier than starting from scratch.

    photography studio
    You don’t need a professional studio to start creating appealing photos.
  2. Create a Mini Photo Studio. Photos are very important to marketing your products but can also be expensive and time-consuming to create. My first photos were pretty mediocre and could still be improved, but I’ve learned a few tricks to make my products stand out without paying a professional photographer or renting studio space. First, I try to take all my photos against similar backgrounds. My backyard, where I have a mini rock garden with a variety of oddly shaped marble-like slabs, is my current go-to spot. It’s turned out to be a nice staging area for things like purses, jewelry, and collectibles. Although natural light produces the best results, the weather isn’t always conducive to outdoor shots. For those days, I created a makeshift light box in my basement using a cardboard box, tissue paper, and a spotlight (check out this simple tutorial on YouTube). It works well for smaller items. Someday soon I will invest time in making a bigger one.
  3. Work in Batches. I’ve found that taking multiple photos at once is easier than getting out my camera every time I have something to list (tip: an iPad camera works fine to start). I typically take photos of 5-10 things, then edit them in one batch. That way, they’re ready on my computer whenever I find a few minutes to create a new listing.

    how to start etsy shop
    Be careful of switching labels when you’re packing multiple items for shipping.
  4. Develop a packing and shipping process. The importance of this step will become clear the first time you inadvertently switch mailing labels and send customers the wrong order (as I unfortunately managed to do early on–hopefully you will avoid this!) Problems arise when you’re packing up and printing out shipping labels for multiple orders. It’s fairly easy to put the wrong label on a package if you’re not careful, so I now take a couple of precautions. First, after packing an order, I lightly write the name of the item and first name of the customer on the box or envelope. Next, I put the packing slips into the corresponding packages and tape them up. At this point, I cannot see the contents of the box or the packing slip, so my previous labeling is a big help in matching the correct label to the correct package.
  5. Pay attention to what sells. Some of the things I bought in my first few months in business are still sitting on the shelf. I’ve learned that not everything old or antique-y is desirable or conducive to easy shipping. For example, vintage kitchenware is popular but only for certain patterns or brands, such as Pyrex/Corning Ware and
    vintage teapot
    Novelty kitchen items like this Sadler teapot sell well but sets of vintage china often linger on the shelf.

    Fiestaware. Dinnerware is generally difficult to sell but ceramic or novelty mugs are quite popular. Weight is another consideration as many customers are deterred by the expense of shipping, which can be as much as or more than the item itself in some cases.

  6. Be patient. There’s no way to know everything from Day 1. Paying attention to what sells, listening to customers’ feedback, and learning about the products you sell takes time. I now feel more confident looking for new inventory at estate sales because I have a better feel for what customers want and how to set prices. I’ve noticed myself passing over things that I would have snapped up six or eight months ago. Similarly, I’m getting better at looking beyond labels and trusting my own judgement about what items will appeal to shoppers.

    vintage kitchen
    Quirky best sellers: This set of owl measuring cups sold months ago but still gets lots of customer views.

As I write this post, I realize that I’m only scratching the surface of what it’s like to own and grow an online shop. I hope you’ll stay tuned for more first-year insights and lessons learned as I continue on my entrepreneurial journey. I welcome your suggestions and comments!

My Fashion Muses from the ’60s and ’70s

Vintage fashion seems to be making a comeback and I’m constantly on the lookout for cool retro jewelry and purses to list in my Etsy shop. Still, I have to admit it seems strange to see younger people wearing styles that I remember from my childhood in the 1960s and 1970s. Truth be told, I have often thought we were well … Read more

Famous Vintage Handbag Styles from the 1930s-1990s

A Brief Survey of Famous Designer Bags from the 1930s – 1990s

While there are a great many vintage bags—with and without attached brand names—a few have attained almost mythical status over the years. Typically, a bag might become wildly popular after catching the eye of a celebrity who made it part of her signature look. Some bags had fleeting popularity when introduced then faded out of view, only to reemerge years later on a wave of nostalgia.

For this post, I’ve picked out some famous designer bags starting in the 1930s and extending into the 1990s. This is by no means an exhaustive list, but these beauties will be familiar to anyone with even a passing interest in vintage fashion. Many of them are now coveted collectibles that fetch astronomical prices, if you can find them at all.

The 1930s

 The Alma. Named after the Alma bridge over the river Seine, this domed satchel by Louis Vuitton was introduced in 1934 and reflected the Art Deco style of the time. The bag is distinctive for its structured design, long zipper extending over the entire arc of the purse, and rigid handles. Jackie Onassis and Audrey Hepburn—icons of sophistication—were big fans.

vintage Louis Vuitton bag
The most structured of the iconic Louis Vuitton handbags, the Alma was originally designed in the 1930s by Gaston-Louis Vuitton. (photo from Louis Vuitton)

Vuitton also introduced its Speedy Bag during this decade, a structured bag with cowhide leather handles and logo canvas.

Vintage Louis Vuitton bag
The Speedy Bag, shown here in a modern pink version, was originally designed for travelers in 1930, according to Louis Vuitton‘s website.The post-WWII years signaled a return to better economic times, fueling the rise of designer luxury handbags.

The 1940s and 1950s

The Gucci Bamboo Bag. Although this bag is now considered the height of luxury, it was designed with value in mind. European countries were rationing resources after the end of World War II so Gucci artisans began experimenting with bamboo imported from Japan, according to PurseBlog. The bamboo was heated and bent to form the handles. Once attached to the bag and cooled, the wood retained its shape.

Gucci Bamboo Bag 1960s
Bamboo handled bags became an instant hit after WWII and continued to be popular into the 1960s. (Photo from Purse Blog).

The Kelly Bag. This classic bag made by Hermes was named for movie star Grace Kelly, who used it in the 1954 Alfred Hitchcock film “To Catch a Thief.” It is shaped like a trapezoid and made of leather, with ballasts and clasps made of white or yellow gold. Each bag is crafted individually and takes about 25 hours to make.

Grace Kelly may have been rich and famous but she appreciated a good value and probably would have been a fan of vintage purses if she was alive today. Signs of wear and tear on her original Kelly handbag suggest that she carried the same one for many years, according to an article in The Guardian.

Grace Kelly with her Hermes Kelly bag
The Kelly bag became part of fashion history in 1956 when Grace Kelly attempted to protect her pregnant stomach from paparazzi photographers. (Photo from MyLuciousLife.com)

The 2.55 Flap Bag. Introduced in 1955 by Coco Chanel, the flap bag features a double flap with a mademoiselle closure and metal chain. According to Eugenia (Yoogi) and Simon Han, co-founders of Yoogiscloset, which resells vintage luxury goods, Coco wanted a bag that could be easily flung over the shoulder or arm so she could keep her hands free.

Variations to the original Flap Bag over the years include leather interwoven through the chain, use of different leathers and fabrics, and a single instead of a double flap.

Black Chanel Flap Bag
Chanel Classic Flap Bag (photo from Yoogi’s Closet)

The Jackie Bag by Gucci. As its name implies, this timeless bag was created for Jackie Kennedy Onassis. Genuine bags have the signature Gucci piston clasp and are handmade in Italy.

Vintage Gucci bag
The Jackie Bag is displayed in the Gucci museum in Florence, along with the horse bit, the bamboo handle and the double-G logo, according to Designer Vintage. Gucci designed the bag in the fifties and initially named it the Fifties Constance.

The 1970s

The Coach Willis bag. This was Coach’s best-selling handbag and the first to incorporate its signature dowel frame, according to Glamour.

Vintage Coach bag Willis
The classic Coach Willis bag.

The 1980s

Birkin Bag. Introduced in 1984, the Birkin bag was named for actress Jane Birkin and has become a symbol of wealth, class and fashion, according to BragMyBag. It is carefully handcrafted of genuine calf, crocodile, ostrich, or lizard leather and each bag is handmade individually.

The bag has a famous back story, according to Purseblog. Hermes CEO Pierre Louis Dumas was sitting next to Jane Birkin on a plane in 1981 and saw she was struggling with her carry-on luggage and complaining about the lack of suitable leather handbags for traveling. The encounter inspired Dumas to start working on a leather bag that would combine fashion with function.

Customers who can afford a Kelly or Birkin bag often wait a year or more for them to be individually handcrafted by Parisian artisans. And it isn’t exactly clear whether you can simply purchase one or whether you need to be a celebrity or have some special in with the folks at Hermes. Today, Birkins sell for upwards of $10,000.

The 1990s

The Lady Dior Bag. Like the Kelly bag, this purse was named for royalty, says PurseBlog. The bag was presented to Princess Diana in 1995 by French First Lady Bernadette Chirac. Diana carried it so after that that it was dubbed Lady Dior in her honor.

Christian-Dior-Lady-Dior-Bag-Feature
A modern take on the Lady Dior bag. (photo from Purse Blog)

The Baguette Bag. This bag was introduced by Fendi in the late 1990s and was often featured on the TV show “Sex and the City.” Designed by Silvia Venturini, the bag was made to fit under the arm like a loaf of bread. The bags have been made from many materials, from denim, to pony skin, to crocodile, notes The Richest blog.

P00062336-BAGUETTE-PATENT-LEATHER-SHOULDER-BAG-DETAIL_2
The Fendi Baguette, designed in 1997 by Silvia Venturini. (Photo from The Richest)

 

 

 

 

 

 

 

 

 

I’ve never come across one of these storied bags in real life but I do love searching for stylish vintage purses. Here are a few of my favorite finds (photos link to listings on Etsy):

1950s handbag
A 1950s top handle beaded handbag made by Walborg. $50.
1950s handbag
A Kelly-style1950s top handle bag with matching coin purse made by Dorian.
1940s handbag
A 1940s black silk bag made by Ingbar. Vintage brooch and earrings by Trifari.
1950s handbag
A 1950s silk bag with matching coin purse by Morris Moskowitz. (to be listed soon).

Vintage Purse Guide: Evening Bags and Clutches

Clutches, evening bags, box purses and more! Before World War I, most women didn’t carry any sort of handbag or purse. However, as the century progressed, fashion evolved to suit their changing habits and lifestyles. Young women were getting away from wearing the long, full, ample-pocketed skirts and dresses that their mothers and grandmothers wore, and turning toward styles more suitable for … Read more

5 Secrets to Audrey Hepburn’s and Grace Kelly’s Vintage Style

grace kelly

Few of us can be as stylish as 1950s celebrities Grace Kelly and Audrey Hepburn but we can all add some vintage style to our look. Here are 5 tips to creating your own vintage style. “Vintage” is sometimes equated with “old” but what it really conveys is lasting quality–that’s what I think of when … Read more

A Guide to Shopping for Vintage Purses: The Reticule

Celebrating the reticule Dainty drawstring bags called reticules were fashionable in the 19th and early 20th centuries. The term is defined by the Shorter Oxford English Dictionary (OED) as “a woman’s small netted or other bag, especially with a drawstring, carried or worn to serve the purpose of a pocket.” As that definition suggests, the bags were initially … Read more

A Guide To Shopping For Vintage Purses

Vintage silk purse

Tips for Finding the Perfect Vintage Purse There’s nothing like a vintage handbag to complement the right outfit. Whether it’s a dressy night out or a special occasion like a wedding or anniversary, a vintage bag can be the perfect accent. In Europe, some women are embarrassed to carry shiny new bags, writes Tina Craig … Read more