What’s it Worth? How to Price Your Vintage Finds on Etsy

estate sale

Running a vintage shop can be really fun. I love going to estate sales never knowing what I might find. While some women love a day at the mall, my idea of fun is poking through mountains of stuff accumulated over decades that for one reason or another is being discarded. The more piles and stashes, the more nooks and crannies, the better the shopping experience. I’m perfectly content to sift through all manner of junk in search of treasures, and I often sink into a kind of trance, in danger of forgetting that I’m supposed to be working. Estate sales are where I find most of my inventory for my Etsy shop, Premium Transitions. With that in mind, I try to reign myself in and limit my purchases to things with potential resale appeal.

The danger for me, as someone trying to build a vintage resale business, is getting so caught up in the fun part–estate sale finds–that I neglect the real work involved in actually making sales. A few great finds during a morning estate sale run and I’m riding high–then reality sets in after I arrive home and survey the work ahead. Everything has to be cleaned, researched, priced, photographed, and listed. I’ve become more efficient since I opened my shop over a year ago but these steps still take up significant time. Researching and pricing, in particular, can bog me down for hours. Google search is a little like going down Lewis Carroll’s proverbial rabbit hole which, according to Urban Dictionary, means to “enter a period of chaos or confusion”–a very apt metaphor.

Anyway, don’t mean to discourage anyone! I have, actually, become better at the researching and pricing game over time so thought it would be a good topic for a post. Of course, I’m still learning. But here are a few tips I’m able to share so far:

  1. Bookmark. Harkening back to the rabbit hole analogy, it’s very easy to click your way through a research session without tracking where you’ve been. The excitement of finding a piece of information that actually relates to your item can make you forget about saving the source. I’ve found it very useful to create folders on Chrome, such as “Vintage Purses,” where I bookmark useful sites. Having these valuable resources at your fingertips can save a lot of time and frustration down the road.

    Finding great stuff is the fun part–then comes figuring out what you’ve got.
  2. Review Similar Listings. One of the first steps in my research is looking at similar items on Etsy and other online marketplaces, like eBay. On Etsy, it’s not unusual to find the exact same item listed in other shops but at a range of prices. Finding “sold” listings is somewhat helpful as it tells you that the item is desirable but Etsy does not list the sold price.  When looking at what’s available, I try to get a sense of the price range and price mine somewhere in the middle. Others might be trying to sell the same item for much more but price doesn’t equal value. I try to get a feel for the range of prices and land somewhere in the middle. Remember, shoppers see the same range in their search results and know they can get the same item for less at another shop.
  3. Pay Attention to What Sells. Continuing to use purses as an example, I  eventually settled into a few price points based on what was selling. Most of my purses sell for somewhere between $18-$55 depending on the condition, label, materials, and style. Beaded bags made in Japan or Hong Kong often sell on the high end while basic satin or faux-leather clutches with no labels are on the lower en
    This beautiful vintage 1950s-era clutch is now listed in my shop. I love the tiny pearl flowers and sequins.

    d of the range. Certain bags, such as mesh pouches from the 1920s or 30s, can fetch a lot more if they’re attractive to collectors. Once you decide on a general price range, put it out there and monitor its views in your shop stats. You can always make changes as you go. Correct pricing often comes through trial and error. No matter how much you might think or hope something is worth, the market dictates its value to buyers.

  4. Don’t Lowball. While you shouldn’t overprice your items, neither should you undercut the market if you’re trying to build a quality brand. Low prices might help attract bargain hunters but they can also make your shop look cheap. Besides, your prices should also reflect the time and effort you spend as a curator of vintage goods. Think of it this way: Scouring estate or yard sales is not everyone’s cup of tea no matter what bargains may be waiting for them. By shopping on Etsy, they have access to a curated selection of vintage goods that they can browse at their leisure on their computer and have delivered to their doorstep. That’s worth something!

    A cool silvery mesh purse from the 1940s.
  5. Specialize. When I first started my shop I tested things out to see what would sell, and I’m still doing that to some extent. However, specializing in a few types of items makes sense in terms of efficiency. In my case, I started with vintage Pyrex and Corning Ware, which are still dependable sellers, then expanded to other areas such as vintage purses. Once I started to accumulate a number of midcentury bags I began to recognize names on designer tags and to differentiate between genuine vintage and modern lookalikes. I spent some time reading vintage fashion and purse blogs, like Bag Lady University and Collectors Weekly, among others. Now, I am not only much more likely to pick up a genuine vintage bag at a sale but also better able to describe and price it in my listing.

    Besides purses, I’ve also begun to specialize in vintage jewelry.

That’s it for now. Stay tuned for more tips on running a vintage shop and check out my last post on Lessons Learned from my First Year on Etsy. I welcome your comments!

Fun Ideas for Creating Vintage Shelf Displays

I love seeing how people use antiques to create cool vintage displays in their homes. Possessions that have outlived their original purpose or been replaced by modern materials and sleeker designs–such as wooden printer trays or midcentury suitcases–are being repurposed as vintage decor to wonderful effect. Nostalgic items like vintage cameras and old kitchen utensils are being called back into service as art. I love the idea of upcycling these treasures, which might otherwise be relegated to a dusty storage space or thrown away.

The wooden printer tray is something that I’ve used in my own home. We found one at my mother-in-law’s house years ago and she gave it to my youngest son–a toddler at the time–to use in his room. Over the years, he’s filled up the odd-shaped compartments with tiny art objects found during family trips or at flea markets. Now 17, he still displays it on his wall and it’s like a snapshot of experiences and interests that he’s had over the years. Maybe someday he’ll pass it along to his own children.

vintage decor
A few of the tiny collectibles in my son’s printer’s tray display.

 

vintage shelf display
Another vintage display created with an old printer’s tray, featured on the blog Building 25.

Other Display Ideas

Vintage cameras have become very collectible in recent years. Some are used as working cameras by photography enthusiasts while others are purchased solely for display. A variety of attractive mid-century models can be had for between $25-$50 on Etsy, although they can range up to several hundred dollars depending on the style, manufacturer, and condition. Some come with weathered leather cases which really adds to their vintage appeal.

Vintage cameras can be integrated into an eclectic display or arranged as a collection of various makers and styles.

vintage cameras
Vintage Kodak and Agfa cameras listed recently in my Etsy shop.

 

Vintage camera display
A display of vintage cameras, found on Pinterest.
Vintage camera display
Great idea for organizing a vintage camera collection. Found on PetaPixel.

Old suitcases are also highly desirable as decor these days. Stack them or turn them into makeshift side tables or be really creative and use them as shelves, as one Etsy shop owner demonstrates below. Other ideas for cool vintage shelf displays include:

  • Classic hardcover books. You can pick these up cheaply at your local library’s used book sale (and support your library and the same time).
  • Antique mirrors and picture frames.
  • Old kitchen utensils, such as cutting boards, standalone graters, wooden spoons, pitchers, and food scales.
  • Vintage pottery pieces
  • Antique or colored glassware
  • Vintage Jewelry
  • Old black and white photos

Below are some fun ideas that I found around the web. Hope they provide some inspiration for your own vintage decorating!

vintage suitcases
Vintage suitcases made into shelves. Sold by Vintage Baubles n Bits on Etsy.
Antique dresser mirrors are perfect for displaying vintage jewelry collections.
Some vintage watches from my Etsy shop.
vintage shelf display
A vintage shelf display featuring antique scales, cutting boards and other kitchen tools. Found on Remodelalcoholic.
A pretty jewelry display created with vintage glass bottles, from the blog Something Created Everyday.

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grace kelly

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Trifari vintage necklace

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audrey hepburn hat

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midcentury canisters

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